Inspired by Mall’s mission (refinement, entertainment, retail), we created massive set concept that alternated hi-tech and large flower sculptures all over the 70,000 square-metre facility.
The Opening Show was closely linked to the style and design of the mall, interpreting Mall’s mission in 4 dedicated acts performed on a stage with a giant cylindric screen for original movie video projected on it. Aerial performances, fashion show, mass choreo dance, live music suspended on a swing and a giant tail. After the spectacular kabuki screen falling, the giant aquarium with an elevator inside is revealed and it’s now time for local music: 40 North African music stars play a special concert. The Gran Finale was Jennifer Lopez secret show.