A Ceremony is an hybrid ritual between sociocultural heritage of the hosting country, its present and vision of the future, local and international talents, cutting edge technology and unforgettable photo opportunities to deliver universal messages.
I always start the creative process from studying, visiting and meeting the hosting country, to lose myself in the heritage, culture and story; an approach rooted in my cultural anthropology studies, that always helps me to create original concepts. Once focused, I start developing mise en scène getting constantly inspired by the story, combining my expertise in Drama, Theater and Performing Arts with state of the art technologies. I’m constantly updated about last technological tools and i use them to create immersive environments and new dialogues between human and digital.
But I never start from them, moreover i select and develop the ones functional to the storytelling, artistic feeling and communicative goals.
Old Roots, New Roads.