To achieve such a significant goal, we decided first of all to create a public Ceremony, in order to emphasise the link with 150th Anniversary of Italy Unification.
For the first public Naming Ceremony ever for Costa Crociere, the ideal location is the nearest square to the sea.
Piazza Unità d’Italia is both the biggest european square that overlooking the sea and with the perfect name for the 150th Anniversary of Italy Unification.
We created a urban, outdoor, site-specific Ceremony, transforming Piazza Unità d’Italia in an open air theatre, mixing boat launch language, shows, performing arts, institutional tribute.
Favolosa as synonymous of Beauty as made-in-Italy excellence was the creative dynamo.
I focused on a mix between Official Ceremony and Shows performed by Italian excellences in ballet, music, theatre, movie, performance, journalism, video art.