How could a Corporate Show be not only cool and catchy but really and deeply communicate the Company messages?
Approaching it like in theatre: focusing on story to tell at your own way.
Artistic Direction in my vision and according to my stylistic codes, it never produces creations just stunning, astonishing, unpredictable as an end in themselves, disconnected from sense and meaning. Whether it’s an Olympic Ceremony, a Performing Arts festival, an Urban Show or a minimal installation, even in my Corporate Shows everything starts, develops and is always generated from the story. In Corporate Communication, artistic and performative languages are functional only if identified and interpreted as strategic catalysts for storytelling.
Every word, video, action, sound, every detail must not only be consistent with the Concept and the Brand/Product but must be the emanation of it with a stratified impact: emotional at the first stage but next with exhaustive evidence in every branch.
Simplifying, you must always respond fully and satisfactorily to anyone who asks “why that?”.
A solid creative approach allows you to develop the Concept by exploding it like a matrioska, both according to the budget and the ever changing scenarios. But the story doesn’t change.